Close-up of Noble Fellows “Baron Betsy Chardonnay Marlborough 2018” wine label design by Our Revolution featuring a Renaissance portrait of a cow wearing historical clothing Jen DoranWoman opening a bamboo steaming basket revealing boxes of Brendan Pang’s dumplings. Packaging design by Sydney design studio Our Revolution.Packaging design of a bottle of rum lying in the sand with brand and packaging design by agency Our Revolution design agency in Sydney and LondonTwo people enjoying Chobani yogurt by packaging design agency Our Revolution Sydney London Jen DoranGummy brand poster design on urban street designed by creative brand agency Our Revolution for That Hippie Co.Woman in bright clothing holding a jar of Goulburn Valley, showing the rebrand by packaging design agency Our RevolutionChobani Greek Yogurt packaging design by Our Revolution branding agency in Sydney and London with colourful retro breakfast art direction Jen Doran Primo meat brand design by Our Revolution with a salami sandwich with text “Yummm!”Two bottles of tequila laying on rich red soil brand and packaging design by Our Revolution design agency in Sydney and LondonColourful contemporary illustration by Our Revolution for alcoholic seltzer brand Liberty Coast, covered in water dropletsHans rebrand by brand design agency Our Revolution featuring vintage navy ink illustration on textured paper showing a man on a bicycle holding a roll of Hans salami
Close-up of Noble Fellows “Baron Betsy Chardonnay Marlborough 2018” wine label design by Our Revolution featuring a Renaissance portrait of a cow wearing historical clothing Jen Doran
Alcohol
31-01-2023
Alcohol
31-01-2023

Noble Fellows

A tale of humour and history entwined to reveal a captivating New Zealand wine brand to disrupt a saturated market.

Noble Fellows
Brand Creation
Noble Fellows
Brand Creation
Close-up detailed shot of wine bottle label design by packaging design agency Our Revolution for alcohol brand Noble Fellows featuring animal illustrations on wine labels
  • Brand Naming
  • Brand Story
  • Brand Identity
  • Packaging Design

Ah, the wines of New Zealand! They are a refreshing reminder of the captivating character of the land. With a symphony of flavours, they are a reflection of the quality and technique of its producers. With no surprise, this has increased the popularity of New Zealand wines to new heights.

Noble Fellows wine brand designed by Our Revolution packaging design agency in Sydney featuring wine label design winning an AGDA award for distinction Jen Doran
Close-up of Noble Fellows “Princess Petunia Rosé Marlborough 2018” wine label design by packaging design agency Our Revolution featuring a wine label with a painted portrait of a pig with a tiara in a royal dress
A bottle of Noble Fellows “Von Rockhop Gruner Veltliner”, wine packaging design by brand design agency Our Revolution in front of two embellished copper frames on a dark green wall
Close-up of wine label design for Noble Fellows “Baron Betsy Chardonnay Marlborough” by brand agency Our Revolution featuring a portrait of a cow wearing historical outfitting a renaissance portrait

The Challenge

Amidst the plethora of established New Zealand wines in the market, a new range of anonymous Marlborough wines were in need of an identity, story and label design to help set them apart. To create distinction, a new expression of the provenance of a New Zealand wine brand needed to be discovered. One that went beyond the obvious design codes often portrayed across New Zealand wine labels.

A bottle of Noble Fellows “Mary Bo Peep Sauvignon Blanc”, wine packaging design by Our Revolution in front of two embellished copper frames on a dark green wall Jen Doran

The Solution

Wine can be oh so serious. Yet New Zealand is anything but. Their unique sense of humour is a well appreciated part of their character and gave us the lens to see the irony of ‘tradition’ in wine. Inspired by the distinct animals of New Zealand, we crafted a collection of Renaissance-style portraits featuring these creatures as grand and dignified characters. We invented the brand name Noble Fellows supported with a brand story, to tell the tale of this esteemed court. Each Noble Fellow represents a particular wine under an amusing varietal name. With the hallmarks of traditional oil paintings contrasted against our unusual subjects, our tongue-in-cheek brand was born. To infuse our Noble Fellows with a touch of grandeur, we decided to adopt a Shakespearian tone of voice, imbuing our characters with a sense of eloquence and refinement. Quotes featuring across the labels, these witty and clever musings regale their love for wine and the occasions it brings, bringing our Noble Fellows to life in a way that is both engaging and memorable.

Packaging design by Our Revolution for wine brand Noble Fellows featuring a portrait painting of a cow surrounded by quote “The wine cup is the little silver well, where truth, there be, doth dwell.”

Baron Besty Chardonnay

Packaging design by Our Revolution for wine brand Noble Fellows featuring a portrait of a kiwi bird wearing historical knight outfit in a Renaissance portrait surrounded by text “Good wine is a good familiar creature. Good company, good wine, good welcome.”

Count Colonel Kiwi Pinot Noir

Wine label design by Our Revolution for wine brand Noble Fellows featuring a Renaissance portrait of a pig wearing historical royal European attire surrounded by text “Wine Loved I deeply, dice dearly. Lovers ever run before the clock.”

Princess Pertunia Rosé

Close-up of organic wine Noble Fellows “Clover Bo Peep Sauvignon Blanc” wine bottle label design by Our Revolution next to a butterfly on a leaf Jen Doran
Wine label design on wine bottle of Noble Fellows “Countess Ruby Merlot”, wine packaging design by Our Revolution in Sydney in front of two embellished copper frames on a dark green wall
Wine label design Sydney A bottle of Noble Fellows “Empress Silvereye Sparkling Brut” in front of dark brown velvet curtains, wine label design by Our Revolution
Like the mona lisa, a crowd of people taking photographs of a framed Renaissance portrait of a pig wearing a tiara and a historical royal European dress, created by brand agency Our Revolution

Brand development

The Noble Fellows collection quickly gained popularity and became a sought-after item, with many varietals selling out shortly after launch. To capitalise on this success, the collection was expanded to include new varietals and characters, offering even more options to collect. One such addition was a sparkling brut, which elevated the brand and brought it into the realm of special occasions. Represented by a small yet regal bird, adorned as a decorated queen, this new addition to the range seamlessly fit within the collection while also offering a unique and exciting option for celebratory events.

Sparkling wine label design a bottle of Noble Fellows “Empress Silvereye Sparkling Brut” on a sheet of cream-coloured silk, wine packaging design by Our Revolution Jen Doran

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Two bottles of tequila laying on rich red soil brand and packaging design by Our Revolution design agency in Sydney and London
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